Christopher Eccleston, Jo Brand, David Bailey, Giles Deacon, and Paterson Joseph are among celebrities appearing in a visual campaign - shot by art director Peter Saville - for Create London's new project, Panic! What Happened to Social Mobility in the Arts?.

The famous faces feature in images tagged with the occupation of the principal earner in their families growing up, to raise the question, 'Could these important cultural players have any chance of success in 2015?'. Estelle, Sarah Lucas, Ken Loach, Samantha Morton, Sir Grayson Perry, Janet Street-Porter, John Cale and Thomas Turgoose have also taken part.